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- More Leads Doesn't Always Mean More Revenue
More Leads Doesn't Always Mean More Revenue
Bryan Davis
April 09, 2025
Words of wisdom we’ve found from Founders, VC’s and Investors.
Here’s this weeks top 5:
One of our tweets went viral. Our calendars filled overnight.
A breakthrough! Finally getting the insane traction we’d been waiting for.
Until we eventually realized most of these "leads" wound up going nowhere.
Early-stage founders with no budget, businesses that “might” need
— Kathryn Wu (@Kathrynwu088)
3:46 PM • Apr 4, 2025
We've all experienced this scenario: your calendar looks promising as you head into the new week, only to find that those booked calls didn't yield results. Remember, more leads lead to more conversations, but that doesn't always equate to more conversions.
The more calls you schedule, the more time and energy you'll need to invest in each account. It's essential to identify your Ideal Customer Profile (ICP) before you schedule any calls—consider factors like revenue, company size, technology used, and industry verticals.
"Time is what we want most, but what we use worst." - William Penn
#2
Here's my thread about why you should:
- quit whatever it is you're doing
- build the startup you've wanted to build
- work with me and the a16z team 1:1
- And yes, I'll invest $1M via a16z speedrun
(and the earlier your startup, the better. apply here: )— andrew chen (@andrewchen)
3:43 PM • Apr 7, 2025
This tweet was a wonderful read as we head into a new and exciting week as founders!
AI has created incredible opportunities to launch new products or start that business you've been considering. Andrew made an excellent point: the window for startups opens and closes every few years, roughly once a decade. Let’s not miss out on the opportunity that is currently available!
#3
No, seriously, who told the founders that Head of Marketing can create narrative and marketing strategy, write long-form content, tweet, run community, do co-marketing, get them PR, prep them for TGE and design creative assets on top of that?
And most importantly, why do
— Kseniia Baziian (@KseniiaBaziian)
7:09 PM • Mar 4, 2025
It’s important to be resourceful as founders, but you must also prioritize company morale. When employees feel overwhelmed, it can lead to burnout and high turnover rates. If you're seeking a cost-effective solution, consider outsourcing. At Founder Formula, we’ve successfully outsourced some tasks internally, allowing us to concentrate on company growth and more impactful work.
“It's important that you don't lie to yourself. If you lie to yourself, you end up with burnout.” - Patrick Pichette
#4
A Simple marketing plan for Founders that works:
• Write 1 helpful tweet daily
• Reply to 20 people in your niche
• Share 1 small win
• Help 3 people for free
• DM 5 potential usersDo this for 90 days.
You’ll build an audience and you can market anything for free.
— Maya is building in public (@mayakyler)
7:00 AM • Mar 19, 2025
Building your personal brand takes time, but if done correctly, it can open many doors. If we all understand this, why do most people struggle to achieve it? The answer is simple: Consistency!
Once you establish authentic connections, marketing becomes 20 times easier!
#5
A lot of early-stage founders want to do founder-led marketing but get stuck at “I don’t know what to tweet.”
Some ideas to get you started:
– Insights from internal convos
– Questions you’re wrestling with (product, GTM, users)
– Ask the community for input
– Revisit old— Nina Suthers (@NinaSuthers)
6:25 PM • Apr 7, 2025
Speaking of personal brand, many founders often ask, "Where do I start?" or "What should I tweet?"
Nina compiled a fantastic list of ideas to help you begin your personal brand-building journey!
Feel free to share your thoughts on this issue! If there’s any topics you’d like to know about as a Founder let us know and we’ll get to work to cover it.