- Founder's Formula
- Posts
- The True Value (in Ad Spend) of a Happy Customer
The True Value (in Ad Spend) of a Happy Customer
and a bootstrapper's guide to SEO
John Apolinar
January 01, 2025
Happy New Years everyone! Welcome to 2025 - the year every startup fantasy you had in your garage/dorm room/coffee shop can finally become reality. While everyone is sleeping off their champagne, you’re here getting after it on the first day of the year.
Let’s dive in:
#1
It’s not twitter but I HAD to include this based on the metrics. Proof that helping your customers win will be your best marketing channel. “One happy customer is worth $50K in ads” is my new mindset.
#2
Putting together a short list of VCs/angel investors who work over the holidays.
Who should be on it?
— Ben Lang (@benln)
4:06 PM • Dec 26, 2024
Great list of VCs to have on hand when it gets slow over the holidays! He even shared the doc with us here.
#3
The broke man's guide to SEO 🧵
You don't need a $300/month Ahrefs subscription to crush SEO.
Here's how to dominate search rankings with just $50/month:
— Nick Zviadadze 🇺🇦 (@Nick_zv_)
3:04 PM • Dec 30, 2024
Absolute heater of a tweet thread on SEO, especially for a bootstrapped Founder. All for $50 a month too!
#4
Shoutout to founders that consistently send monthly investor updates.
I appreciate it. I also know how difficult it can be when things aren't going well.
— Ryan Hoover (@rrhoover)
12:45 PM • Dec 3, 2024
Really good communication tip: share monthly investor updates. Build consistency in your communication.
#5
This is how locked in you need to be
— Gordon (@AltcoinGordon)
8:13 AM • Dec 14, 2024
You’re already locked in if you’re reading this on New Years Day 😎
Feel free to share your thoughts on this issue! If there’s any topics you’d like to know about as a Founder let us know and we’ll get to work to cover it.